Clear value for the office, outcomes to assess
Hsinchu East Gate and city lights at duskThe principal aim is a closer, broader understanding of Taiwan among Saudi and Arab audiences, encouraging interest in its culture, experiences and capabilities through an initiative guided by the Riyadh office
Help audiences recognise Taiwan through its people, culture, cities, industrial capabilities and nature This variety gives its Saudi public presence greater depth
Taiwan is a place whose people, culture and work can be understood and experienced
Six distinct faces: everyday life, arts, food, nature, innovation and neighbourhoods with living memory
Compare what a research sample knows about Taiwan before and after viewing, including story and participant recall
Show Taiwanese capabilities through an engineer’s work and an understandable experiment, opening dialogue with Saudi interests in smart industry and skills
Behind everyday device performance are human knowledge, precision and continuous development
Follow a component in a familiar device and a test explaining the effects of design, assembly and precision
Audience understanding of the process, interest in technical learning and engagement with industry and knowledge excerpts
Bring Taiwan’s people, places, craft, food and hospitality closer to Saudi visitors, helping audiences imagine themselves in the experience
Taiwan offers varied experiences worth discovering through the people who know them
Tainan glove puppetry, a night market and tea, Alishan and Sun Moon Lake, and an old Taipei house welcoming new life
Reported interest in visiting, recall of experiences, and travel or cultural questions in audience engagement
Bring Taiwanese society closer to Saudi audiences through relatable encounters, enabling the office to continue cultural dialogue beyond the season
Connection starts with a story and continues when we remember its people
Relationships grow through the season and meet in the Dadaocheng finale, where contributors share what they want to tell Saudi viewers
Participant recall, the quality of cultural questions and engagement, and use of excerpts in the office’s Saudi audience activities
Give the Riyadh office a coherent Arabic media library for platforms, events and Saudi institutional engagement, with subtitles extending its use
Each episode builds cultural and educational material with value beyond its release date
Six episodes, a trailer, 24 short films, subtitles, selected stills and thematic cultural, industrial and educational assets
Delivery-package completion, use in office activities, and a report combining content performance and recommendations for continued engagement
At the first meeting, the office prioritises these objectives Reach targets are developed using the selected host’s Saudi audience data and the release plan
The next stage