EXPANSE / TAIWAN

Distribution & impact

Taipei skyline and Taipei 101 at sunsetTaipei skyline and Taipei 101 at sunset

From the host’s audience to a library serving the initiative

The proposed release plan brings together the host’s audience, project platforms and office channels Each channel has a role: invite attention, enable full-story viewing and sustain asset use

A three-stage release journey

  1. Before launch: invite curiosity

    A trailer introduces the journey’s promise, with host introductions and episode questions Host and office participation follow one coordinated plan

  2. During the season: build continuity

    One episode weekly for six weeks, supported by four short films per episode: a question, an experience, a local voice and a discovery

  3. After the season: extend use

    Curate excerpts by culture, industry, nature and cooperation, with subtitled selections for meetings and events

Channels working together

Viewing platforms

YouTube for full episodes and the trailer Instagram, TikTok and X for short films inviting viewers into the episode

The host’s presence

Posts shaped to the host’s style and audience connect the travel experience with the published episode, following the agreed release plan

Office channels and encounters

Subtitled and thematic versions for cultural and educational events; LinkedIn for industry, skills and cooperation content

A versatile delivery package

6episodes
12–15minutes per episode
24short films
18days in the field

Arabic-led storytelling with English and Traditional Chinese subtitles Local contributors retain their own voices, translated for the audience

The proposed package also includes a trailer, selected stills, screening and platform versions Assets are organised by episode, theme and language for convenient reuse

Assess reach, understanding and use together

Actual viewing

Platform reports: Saudi audience, watch time, completion and movement from short films to full stories

Knowledge and interest development

A before-and-after research sample, with analysis of questions and engagement linked to episode messages

Continuing value

An office asset-use record and a final report recommending themes for further engagement

Objectives
Together, give the story lasting value

Let’s begin with a shared vision

The next stage